The parent tour is an essential marketing tool that boosts enrollment and community engagement. When you give great tours, you dramatically increase your chances of onboarding new students while enhancing your school's reputation.
Whether an intimate tour for two or a grand group of 20 or more, it's a preschool director's job to lead tours and make a great impression on parents. Here are some of the top ways you can give the best tour possible.
Location: Depending on the time and the size of the group, decide where you want to meet. This could be in your office or a common area. Remember, this is the first impression they'll get, so this space should be orderly and inspiring.
Introduction: Start the tour with a brief introduction of who you are and your experience. This would be a good time to state why you love this school so much, as it can really demonstrate your passion and commitment. You might also provide a short history of the school.
Walk around: Caregivers want to see the places their kids would be throughout the school day, so plan a visit to classrooms, playgrounds, gyms, libraries and the cafeteria, if applicable. If giving tours while school is in session, let the tour know ahead of time that they'll be seeing the education magic in action.
Personable: You are the expert, but you want to come off as a trusted, friendly partner in a child's education. Always be personable, approachable and face the crowd when speaking to them. Your warmth and friendliness will be remembered.
Speak slowly and clearly: You want to make sure that everyone can hear and understand you. If you have a large group, wait until everyone has caught up before starting your presentation points. If you're not sure if people can hear you, just ask!
Questions: Allot time throughout the tour for questions. Then at the end of the tour, make sure there's plenty of time for additional questions. The more you can engage visitors, the more likely you are to make a good impression.
Take-home materials: Have a packet of information ready for all tour recipients to take home. Include an application, background information and your contact information in case there are additional questions. Let parents know they can fill out an application immediately if they'd like to reserve their child's spot, or send to you at a later date. Some people may apply right away after an impressive tour!
Practice: If you're new to giving tours or you're refining what you've done in the past, always remember that practice makes perfect. Conduct a mock tour and go over each step so when the real deal begins, you're confident and prepared.
A few common mistakes: Even savvy tour guides make a few common mistakes. Remember to walk at a steady pace, but not too quickly, so that visitors can keep up. Respect the allotted time as much as possible. Finally, steer clear of any sensitive topics like politics.
The parent tour is an essential marketing tool that boosts enrollment and community engagement. When you give great tours, you dramatically increase your chances of onboarding new students while enhancing your school's reputation.