Preschool directors know communication is an important function of the job. Being able to connect with families allows you to relay important information while building trust in order to create a vibrant school environment.
Communication around special events is particularly important so families are knowledgeable and prepared. From start-of-school events to holiday programs to graduation and so much more, remember that regular and reliable outreach is critical to communicate with families.
Consider Picture Day, for example. Whether you're preparing for fall, spring or other seasonal photography with Lifetouch, you'll want to communicate important information to families in a variety of ways so they are informed. You may use traditional communication methods like hanging posters, sending home flyers and stickers on students' clothing to remind parents, but it's also important to reach out using digital methods.
Today's families are digitally savvy. They have smartphones, tablets and computers — and they are utilizing them daily. You can streamline communication and demonstrate the modern characteristics of your school by integrating digital outreach methods into your communication plan.
When Picture Day approaches, directors can use different digital outreach methods to spread the word, including e-newsletters, email, website posts and the special Picture Day Reminder Tools to create social posts for their families.
Social media
Copy, paste, customize! That's how easy it is with Picture Day Reminder Tools. You can generate the perfect posts for all your social media channels in a few fast clicks. Simply choose your Picture Day date using the generation tool to create a post and then use the social share buttons to select your preferred platforms: Facebook, Twitter, Google+, LinkedIn or Pinterest!
Email and e-newsletters
Whether weekly, monthly or quarterly, e-newsletters and direct email are effective digital communication methods for families. Be sure to add information about Picture Day in these communications, too. Again, use the Picture Day Reminder Tools to generate customized copy in seconds, with all the essential information families need.
Website
Manage your website's calendar to include Picture Day and important information to prepare families for memorable photographs. Add info to calendar feeds and news-to-know sections. If you host a blog, create a post specifically for Picture Day. In addition to the basic event info, you might consider adding tips about what to wear or a video about what kids can expect on the big day.
Picture Day is a fun day for all. Directors can help ensure a smooth day with amazing results by preparing families through traditional and digital communication.
Whether you're preparing for fall, spring or other seasonal photography with Lifetouch, you'll want to communicate important information to families in a variety of ways so they are informed.