Parents love the tradition of school photos, and you're proud to provide them the opportunity to capture a special moment in the lives of their precious little ones. Preschool directors and teachers also know that, while a keepsake for parents, school pictures can contribute to the financial well-being of the school.
How? When you work with Lifetouch Preschool Portraits your school can get a portion of all orders received. That money is an important resource that can be used to fund countless educational needs. The more parents order, the more money your school receives.
So how can you encourage them to purchase so the school benefits? You can help advertise Picture Day and promote creative photography ideas. This means more priceless photography for them to display proudly and more funding for your school.
Here are five easy ways to create a fun Picture Day experience and grow photo commissions:
Encourage parents to pack props from home
Traditional headshots are always cherished, but there are many ways to encourage additional photo orders. Start by encouraging ways to personalize photos. In addition to going with the tried-and-true poses, preschoolers are the perfect age for adding special props to their pictures. A beloved stuffed animal or favorite book might be just the way to capture that youthful personality ... and encourage additional orders.
Allow families to brings siblings to Picture Day
Lifetouch Preschool photographers are experts at capturing special moments between siblings. In addition to photos of the student, let parents know that if they have children at the same center, they will be photographed together. This is the perfect time-saving trick for busy parents who will no longer need to schedule a family session at a different date. Plus, it's affordable compared to hiring an independent photographer.
Have a parent/child photo done
How often are mom and dad in photos with their kids? Chances are it's rare. Tell parents they are welcome to join their preschoolers for a special parent-child photograph. After the photographer takes traditional portraits, caregivers can join their little ones for what's sure to become a treasured image. You can even encourage multigenerational photos where grandma, mother and child are present!
Schedule fall and spring photos
Traditional school portraits are done in autumn, but preschoolers change fast, and many families appreciate the option to order both fall and spring pictures. Lifetouch dedicates lots of time and energy into researching leading photography trends to create the best backgrounds for every season. Check out the portrait gallery for inspiration and feel free to contact us with any questions.
Promote Picture Day
Lifetouch makes it easy for teachers and directors to promote Picture Day so families are ready and kids come prepared in their cute clothes with their adorable smiles. Our turnkey program includes posters, flyer notices, email communications and customizable social media posts. The results will be so fantastic, families won't be able to help but order a bunch.
While a keepsake for parents, school pictures can contribute to the financial well-being of the school.