Get your Picture Day checklist started by getting your class roster ready. Why do we ask for your rosters? It's an easy way to ensure that your Picture Day is streamlined, so we are in and out of your center in no time!

What makes this school different than the others in the community? Why would someone enroll here and not there? How can you, as an educator and not a marketer, help to advertise your school's unique characteristics to help grow enrollment?

The parent tour is an essential marketing tool that boosts enrollment and community engagement. When you give great tours, you dramatically increase your chances of onboarding new students while enhancing your school's reputation.

Summer camps are an awesome opportunity for preschoolers to come to school for a few days or a few weeks during summer vacation. They are a wonderful opportunity for education, fun and friendship!

Teacher turnover can be a big problem, particularly at preschools. You might have a teacher for a year or two, and then they leave to pursue another opportunity. How can directors learn and structure teacher programs to boost retention?

Passionate, competent teachers are essential to accomplishing a preschool's mission, and teacher tenure at a school can help them make a bigger impact. However, one common challenge directors face is retaining teachers long term.

Being a preschool director centers on children's education, but to make a difference, first you need to get those kids in the door. That's why marketing and brand management are also a big part of the job. Fortunately you don't need a degree in advertising to market your preschool effectively.

Yes, getting a portrait of each student is the priority, but Picture Day brings classes together to promote camaraderie and friendship. Perhaps nothing captures the spirit of the classroom family better than class pictures.

Kids can change so much from Fall to Spring. Help your families to document their children growing up by signing up for a Spring Picture Day.

Starting a new child care center and preschool is exciting. However, before you can make a positive impact, you need to kick-start enrollment.

With summer in full force, the Fourth of July is just around the corner. From the food to the fireworks, the parades to the pool, kids adore everything about this holiday!

They're there for the big hugs, to teach important lessons and to play with endlessly while giggles fill the room: Dads make a big difference in every preschooler's life!

Memorial Day is the last Monday in May. In addition to being the unofficial start of summer, it's a time to honor those who made the ultimate sacrifice serving our country.

There are many elements needed to run a preschool well. To support the talented and dedicated staff, you need enough funds.

We are excited to officially announce that we have clicked into Shutterfly; bringing together two industry leaders that share a common purpose - to share life's joy through capturing and preserving memories with the click of a camera.

Communication to your families is key to ensuring a successful Picture Day. This can sometimes be difficult if you have families with part-time preschoolers. Follow our four ways to get the message out about Picture Day.

While a keepsake for parents, school pictures can contribute to the financial well-being of the school.

Parents’ Day is the fourth Sunday in July in the United States, which means this year it's July 22.

Modern preschools are more academically focused than ever before, but this is having some unexpected and unwanted consequences. Some children are not learning basic social skills and lack the ability to play, pretend and be curious.

Preschool friendships form and evolve, and while teachers know there are bound to be best buddies, it's important to promote inclusivity among classmates.

Preschoolers love their moms and Mother’s Day is the perfect time to show Mom a little affection.

National Child Care Provider Day is the Friday before Mother’s Day (May 11 this year), which is the ideal time for directors to show how much employees are valued. Here are 10 ways to celebrate this special day.

Some kids love to ham it up, and spending time in front of the camera is natural for them. But what if your child is more of the timid type?

March is National Reading Month, and educators across the country will use this time to foster a love of the written word in their students. Preschool teachers know that reading skills start to form long before a child is able to look at a word.

Try these 10 Valentine's Day crafts with your class. They will make your heart melt!