There's something truly special about the photographers at Lifetouch. It's a big responsibility to be tasked with capturing the images of millions of kids across the country every year. That picture will be displayed in homes and offices around the world! But what makes them unique goes far beyond their skills behind the camera lens.
It's not just their expert knowledge about lighting and photography, although they are pretty great at that. What really makes Lifetouch photographers special is the connection they try to make with every single child they work with. It's this connection that elevates our photography and has helped us be an industry leader for decades.
Let a kid be a kid
Lifetouch photographers know that Picture Day is a tradition that parents love to share with their children. It's an experience that starts with getting haircuts, dressing in just the right clothing and arriving at school where all your friends also look amazing. It's a rite of passage and a time when you can show off your personality and feel your very best.
The photographers strive to make this day memorable while helping kids be their true selves in images. They want to capture that "let a kid be a kid" moment, where they have a genuine smile, a natural expression and pure joy in their eye. It's capturing that split second in time that others may miss so that family and friends can cherish it forever.
The key is connection
How they do this is through a connection. No matter a child's personality, Lifetouch photographers engage with the kids in a meaningful way. They help make preschoolers — many of whom are experiencing Picture Day for the first time — feel comfortable and enjoy themselves so that they can be who they really are in front of the camera.
When these kids feel good and trust the photographer, they smile in such a wonderful way that it allows us to capture that special image that Mom and Dad will adore. Not only that, the preschoolers we work with are pretty proud of their school pictures. They love to see them and show them off!
Learn more about the Lifetouch Preschool Photography difference and you'll see why directors nationwide choose us for the important responsibility of capturing school pictures for their families.
There's something truly special about the photographers at Lifetouch. It's a big responsibility to be tasked with capturing the images of millions of kids across the country every year.