Delight parents with family-approved backgrounds
November 15, 2016
As a preschool center director, it's difficult to find a portrait background parents will love. Perhaps you have no idea what your families would like, or maybe you have a very specific idea and you don't want to stray too far from that concept. Whatever the case, you want to provide an opportunity for parents to capture a precious moment in the life of their beloved student.
The experts at Lifetouch Preschool Portraits understand this dilemma. That's why all Lifetouch seasonal backgrounds go through rigorous testing before making it to market, with each one being evaluated by both parents and directors before the winning options are determined. A test may start with 20 backgrounds, and by the time evaluation is done, only the best two are selected.
Here's a little insight into this thorough process:
- Over 1,000 parents of preschool-aged children weigh in rating each background and offering suggestions for how we could improve both the background or the propping.
- Backgrounds are evaluated in multiple ways, including gender of the child, age of parent (millennials vs. Gen X), and region of the country.
- Backgrounds are evaluated by highest appeal, plus the intensity of the appeal (tendency to purchase).
- Additionally, Lifetouch surveys over 1,000 preschool center directors to get their preferences and feedback to ensure well-rounded selections.
All this data helps Lifetouch Preschool Portraits select the winning concepts. Final tweaks are made based on feedback, and then backgrounds are ready for centers like yours.
What does this ultimately mean to you?
Center directors can feel confident they are offering their families the best portrait options available. What's more, you don't have to overthink selections because the research is already done to ensure the on-trend backgrounds will let students' personalities shine bright.
Lifetouch offers new parent and director-approved backgrounds every season (and that's a promise). Check out the backgrounds available for preschoolers and get ready to smile.
As a Preschool Center Director, finding a portrait background for Picture Day can be difficult. Lifetouch Preschool Portraits does the research for you to guarantee your families will love the background.